Quotes
Quotes From Clients of Ron LaVine – President and CEO of ACCT, Inc.
Click Here to download a list of all the World Wide Organizations Called Upon by Ron LaVine.
“Ron’s training was very timely and complete. I learned a lot and use the skills everyday.“
LaTascha Foster
“Ron’s expertise in getting to the correct decision makers during the cold calling process delivered value to my team. His approach is non-threatening and produces results. He is willing to lead by example with a hands-on approach followed by immediate coaching.”
Mike Galle
“LaVine is a verb here. It means to use Ron’s methodology when calling high and create new opportunities at an account. Years of success training our sales people have created this brand with us.”
Phil McRell
“Ron’s cold calling session was the best I have ever been a part of. It was strategic and well thought out. We actually made live cold calls with Ron, following his script, and saw results right away! I immediately recommended him to a colleague for her company. This was the true definition of hands on–seeing it work live was amazing!“
Kim Starr
“Ron offers a wonderful LIVE cold calling training program. I would highly recommend using his company in event you want to enhance your cold call training or develop your regional sales training for your staff. His training is comprehensive and very effective. Ron is very professional and can customize something just right for you and your budget. Keep up the good work Ron!“
Diane Berania , Regional Director Sales, Ascend Peak Performance
“The best thing I can say about the knowledge that Ron imparts is that it is a head slapper. Albert Einstein said “That true genius is taking the complex and making it simple“. That is what Ron does. He gives you the ability to grasp what seems to be a complex world of cold calling and makes it simple. And he does it in a way where anyone can walk away with that knowledge and use it for the rest of their life in both business and personal endeavors.“
David Madlock
“Ron was extremely knowledgeable and easy to understand. I feel a sense of accomplishment when I speak with him I would recommend him to anyone who would ask!“
Larry Fenton , Trader, Republic Precious Metals Exchange
“Ron delivers an exciting training workshop using live calls. His personal style is an asset and we have seen excellent results. We continue to use him to train all of our new hires.“
Melissa Treier
“I find Ron’s work in development of cold calling very inventive. His methods create a strong base in analysing and measuring results. I believe his methods are practical for beginners as well as experienced professionals.“
Klaus Ola , Product Manager, ABB
“Ron is an expert in the field of cold calling and how to gather valuable information from prospects. I’ve been with two different companies who used his services and each benefited greatly from his insight and guidance.“
David Cashwell
“As part of a proactive, outbound telesales start-up, we found Ron’s training foundational, effective, and easy to administer. His concepts of pleasant persistence and navigating voice mail systems were some of the drivers for our success and sales growth, even during a down economy. I highly recommend Ron for any new or refresher training involving sales over the phone.“
John Isabell
“Ron’s training is the single most valuable sales training I have had in my career. I highly recommend Ron to any organization looking to grow and motivate a sales team.“
Rich McCombs
“I highly recommend Ron. We needed help with securing cold call connects. I had two firms I evaluated and I picked Ron because he will MAKE phone calls to PROVE it works. He teaches how to get to the right person. If you need to prove to a sales person cold call connect are possible, Ron will prove it. Additionally, he will listen in on the calls the salesperson makes and will give both positives feedback and clearly tell them where the instructions were not followed. He also helped us with email and letters to get the attention. If you seek to speak to the prospect live, let Ron show you how to do it. Do not waste your money on someone who will not show you how it is done.“
Jim Chomko
“Ron is the real deal! As a top notch salesperson, Ron demonstrates his live cold calling technique for targeting enterprise accounts and gets results right in front of you. There is no fluff with Ron. He sits down with you and your sales team and he not only proves to you that he can get appointments but then shows your sales team how to get results. This step by step approach is just amazing.“
Armand Lange
“I have taken many cold calling and sales training seminars over the years and I can attest that Ron’s training classes are amongst the best in the business. These specific and qualified methodologies and techniques are very effective and can be seen during live cold calls with actual customers. It actually makes getting past the gatekeepers an enjoyable and stress free experience. This is only one of the many feathers and benefits that can be gained from taking one of Ron’s classes.“
Jacqueline (Jackie) Jevelle
“We hired Ron to do some sales training – although it was called “Cold Calling“, Ron was able to show our sales force that cold calling is really intelligence gathering. He made it fun and took the anxiety out of it. Best of all, he made some calls on the spot to prospects and got actual appointments. He then coached some of our sales folks through the process and THEY got results. Many of them have now integrated Ron’s techniques into their day to day routines. All of them were satisfied with the results of the workshop and we look forward to working with Ron again in the future. Kathy Clark CEO Smarthinking.“
Kathy Clark
“I had the chance to attend Ron’s live cold calling training while at Cognos and I have to say that the expertise and techniques that he brings to the table had a positive effect on my ability to create pipeline and effectively generate business.“
Ivan Guevara
“Ron, brought new insights, ideas and techniques to my inside sales team. His style and class participation was a breath of fresh air and brought real live results into the training.“
Brian Jonkman
“Ron provided Cold Call Training that brought their expertise to a new level in the area of developing new business. The training made them more effective in identifying key contacts for every account they were pursuing.“
Bryan Jamgochian
“I’m writing to recommend Ron’s Cold Calling Technique class. I took it as part of a sales training curriculum while I was Information Builders. In a nutshell, its not theory; it is immediately applicable – netting immediate results, i.e. access to key decision makers. His techniques will be part of my sales toolkit for the rest of my career.“
Glenn Wiebe
“Ron has worked with my sales team in the software industry. Lots of companies expect cold calling as a method towards building new relationships but few take the time to teach the “hows“. Ron’s training demonstrates how your sales team can be different than the 10 other cold calls a targeted executive will get in a day. He does this by working “live“ on the phone with salespeople and clients, removing the fear, making it fun, and producing results with his innovative approach.“
Gig Willson
“Ron offers a very unique and reliable method of getting a high level meeting with a client. His concept is awesome and it does work! I’ve brought Ron into 3 different companies I’ve worked at and had him train some of my new and also more experienced sales folks and each time, I’ve seen a 20-30% increase in meetings due to his methodology. Very fair but tough but in sales, that’s what you need to be for success. I highly recommend having a conversation with Ron if you need help in setting up meetings for both novice and experienced sales personnel.“
Ted Guthrie
“I have observed countless sales training courses and workshops and Ron’s Live Cold Calling series, stands above the rest. He is effective, engaging and delivers results. I highly recommend Ron LaVine.“
Doug Bushée
“I have had the pleasure of leveraging Ron’s unique training at two different organizations now. Ron never fails to share the targeted account penetration secrets that give his students real “Ah-Ha“ moments. He not only teaches unique concepts on how to break into that coveted prospect…he also makes live calls himself in front of his students as a proof point. In every class my sales people have secured high level face to face meetings with targeted prospects that they had not been able to reach before. I will leverage Ron again in the future and I highly recommend him for any sales organization that wants to raise their face to face sales call numbers!“
DeWayne Addington
“Hi Ron, I truly believe in your cold calling system and I recommend that all organizations with a sales force train with you. Your top down cold calling system gets you to the right person quickly and best of all it’s a system that works every time it’s tried and that means $$$. Cheers, Michael Blaszak ISYS Search Software, Inc.“
Michael Blaszak
“Ron provided great tools and on-site training for our sales manager – a great trainer with good concepts!“
Pam Erhardt, Ph.D.
“Ron is a legend in the enterprise software sales training marketplace. His system and training for cold calling is simply outstanding. I’ve seen the night and day difference in team performance when they have been fortunate to participate in Ron’s training programs.“
John Mecke
“I was first introduced to Ron sales development tools when I was at Micro Focus selling a complex software technology. Up to then Cold Calling to me was having a sales manager hand you a phonebook and tell you to find some customers. I learned how to use and internalize Ron’s method in a short period of time. It is no accident that a short time later I closed the largest deal of my career. $2.8 million in new license revenue at a major insurance company.“
Patrick Heslin
“Ron understands how difficult it is for companies to penetrate into targeted accounts. Cold calling is hard and not fun. Ron has devised a method that offers great results and in a hands-on fashion. This shows that any salesperson can cold call if they know how. The session was eye opening. I have recommended Ron numerous times over the years.“
Doug Marlin
“Ron has a solid methodology and dynamic teaching style. Ron has run multiple internal training courses for my company and he continues to bring fresh ideas while at the same time reinforce fundamental skill sets. His training is a great asset to a sales organization that depends on outbound call skills.“
Nancy Gigante
“I highly recommend Ron to anyone looking to improve their inside sales performance – his real-world, hands-on training approach generates immediate results and value. He has a wealth of expertise in cold-calling revenue-generating techniques, and our team spoke highly of his personal engagement and enthusiasm in sharing them.“
Mike Wright
“Ron not only provides best practices on cold calling techniques, he repeatably demonstrates his techniques through live calls to industry prospects. Ron’s successful results are undeniable and powerful. I would highly recommend Ron for any professional sales organization.“
Chris Vollo
“I took Ron’s course in 2000 while I worked at Merant (acquired by Serena Software). Ron’s course was the most impactful sales training I have ever received in my 20 years sales career. Ron doesn’t talk about selling, he engages you to sell to your clients live as the means of his instruction. I was doubtful when we started the class if his method would work. After our first session I went back to my desk prior to lunch and I had a voice message from the VP of IT at Citigroup, returning my call and asking me to call him back. I continue to use Ron’s techniques in my selling every day–I could not be more enthusiastic about any sales training than I am about what Ron offers–he’s a dynamo.“
Mark Cuneo
“Ron conducted cold call sales training for our national sales team at our winter business meeting. Ron spent time talking about cold calling techniques, and then demonstrated those techniques with live calls to contacts we provided, in front of the sales force! He then spent time working one-on-one with the reps. Many trainers can talk about sales techniques, but Ron is the rare breed who actually demonstrates those techniques, successfully and without fear. I would recommend Ron to any organization wanting to develop their cold calling/prospecting skills.“
Glenn Hollingsworth
“Cold calling is likely one our least favorite things to do for each of us. However, Ron seems to have cracked the code on cold calling with a system that ensures success and is actually enjoyable to follow. Ron’s top down approach has proven to be a game changer for our sales team and has rapidly become standard sales training for both seasoned and new sales personnel. Just an outstanding experience! TS“
Trey Simonton
“We have consulted with most of the industry leading IT sales consultants. Ron’s training was the most practical and productive class we have attended. I would recommend this class to any sales professional that relies on the phone to make their introductions into the right contacts at any firm.“
Matt Link
“Ron is an expert at Cold Calling Training. Cold Calling takes persistence, creativity and guts. Ron has all 3 and teaches his students the tricks of the trade.“
Dave Reese
“Ron gave us a great performance in the art of prospecting and seeking for the right decision makers across a company, navigating continuously through the phone the broad range from C level to assistants, Directors, Managers or VPs that will ultimately lead to talk to the right person.“
George Gagliardi
“More effective than special“ cooking recipes, Ron sets in practise with customer he was not aware of, how simple a cold call can be made when you use all the techniques that makes you comfortable and efficient. Great stuff!“
Henrik Jacobsen
“Ron’s training is a great training that is very informative to our Sales Reps and ISR’s. He is the best at what he does.“ Donna Bartolillo
“Ron and his sales training program are very effective. The techniques he teaches have an immediate impact.“
Brian Jones
“Ron provides a life long “tool“ for sales professionals. Ron’s program contains real time proof by “live“ calling and recordings of conversations with suspects. In addition, Ron has a 100+ page manual as a reference with detailed “scripts“ for any sales call situation. I highly recommend Ron for any professional sales organization.“
Paul Reisner , President , TechSalesPro, Inc.
“Ron’s live cold calling class provided me with a new and more successful approach to cold calling. His hands on teaching, live demonstration and class participation means that everyone who attends his class will experience success. I’d recommend Ron’s training to any salesperson who wants to increase their connection rate and be referred into the right office from the top down!“
Brian Zielinski
“Ron made a great job with my South-Europe sales team demonstrating them that the top-down approach is possible (or mandatory) at any level. Breaking the rules he reached the highest objectives for an outstanding cold calling. After 7 years, running my own company, I still take advantage of Ron’s coaching.“
Maurizio Massimi
“I followed the Cold Call Training of Ron when I started at Informatica. With more than 20 years of sales experience I was not sure if I could learn something new regarding Cold Calling. But Ron made a training in a way and with a content that really exalted me. Very structured, fine tuned approach to achieve your target: get the most information possible in a first call. Ron’s Cold Call Training helps me every day since in my business life.“
Patric Mitzakoff , Account Manager Insurance , Informatica GmbH
“Ron knows what drives company—-profit! I have watched him work and implemented his doctrine and found it MORE THAN helpful. I would recommend Ron to company’s that want more from the bottom line. Ron can “wake up“ a dormant sales force that THINK they know how to sell. It is my privilege to recommend Ron to you—-don’t pass him by, you will get impressive results having Ron on your team. Jerry Hoover, Business Consultant.“
Jerry Hoover
“The training that Ron provided for our team was well received and made a difference to the performance over the following period.“
John Oxford
“Ron is the expert in Live Cold Calling Training! That is why Cognos/IBM called upon his company to ramp up our new hire sales people. I have worked with Ron on numerous occasions and he is flexible and professional in all areas. I really wish I did what Ron does. He seems to have a real passion for his job and enjoys working with sales people to get the very best out of them. The sales people couldn’t believe that they were actually going to live cold call on prospective clients in their session, and it didn’t matter in what part of the world they were in, they did it! His methodology work extremely well, and he uses and proves it every time!“
Jennifer Armstrong
“This guy blew our minds. He sat in front of a group of 20 year sales veterans and using their accounts, made live cold calls on their accounts to get appointments they said were impossible to get. He proved that his approach to cold calling really works.“
Bailey Allard , CEO , Allard Associates, Inc.
“Ron’s Live Cold Calling training is outstanding! In an almost effortless fashion Ron called into one of our toughest cold leads and proceeded to move from switchboard through gatekeeper and directly speak with the targeted decision maker with integrity and respect. I would recommend Ron’s approach without hesitation to anyone who wants to effortlessly increase qualified sales leads and close deals!“
Eric Phifer
“Ron is the very best in cold call training. He actually calls your prospective clients and shows you how to navigate the Corporate Maze and get thru to the person you want. Just take a look at his client list on his website. That pretty much speaks for itself. Herb Rubinstein PowerPointforCourt.com.“
Herb Rubinstein
“We have used Ron on two occasions. Once for training our sales staff and the other for our telemarketing team. Both times he provided useful information that could be put immediately to work. I consistently use one of his email follow-up techniques, which I learned several years ago. I am still amazed that people respond to it and book initial meetings. He provides great practical training. Gary Kravitz Executive Vice President BizActions LLC.“
Gary Kravitz
“Ron provides some of the best and real world cold call training out there that I have attended. If you have target accounts that are nearly impossible to get into, Ron will pick up the phone himself and teach you how to get thru the gatekeepers which will result in more meetings and more sales for your business.“
Michael Witherspoon
“Ron is a wonderful teacher; cold calling for a sales person can be a hard thing to initiate, especially if you have had a few bad experiences. The training that Ron presents is motivating because it shows that even if you don’t have a lot of product knowledge you will be successful and that success will be motivational. The hardest part of any sales person’s job is getting the initial appointment set. Ron’s training and his real life examples, including him using his techniques to show you how his methods work are fantastic and he gets results. Hire Ron if you want to increase the production from your cold calling efforts and increase your bottom line!“
Mark Loher
“Ron is an amazing cold calling coach. My colleagues and I were seriously blown away by how effective Ron is at cold calling prospects. The ease of his instruction and his great personality make him very successful. Ron is a cold calling expert. Take my word for it.“
Shannon McConnell
“I hired Ron to help us change the way we were selling over the phone. He took 20 experienced and successful telesales people, and not only taught them new ways of doing things, but SHOWED them how to do it, and that it COULD be done. The year we used Ron, our sales increased from $9M to $30M, much of that was due to Ron breaking some old processes, and showing us the way!“
Eric Graber
“I have been reading Ron LaVine’s newsletters and Sales Tips for years. He is one of my favorite mentors and I archive his material and lessons for when selling situations need a little extra bump. Ron is articulate, strategic and professional in his approach. You can’t go wrong with his advice.“
Matthew McKool , Search Marketing Consultant II , Apogee Search
“Ron was hired to provide our national sales team with cold telephone call training at our national sales meeting. Ron’s expertise and methods were very well received by the team. Many of the participants have adopted Ron’s methodology and have incorporated his techniques into their regular sales calls. All of this was provided at a very reasonable price. I would recommend Ron to any organization looking to improve their telephone effectiveness.“
Peter Koehl
“Ron’s approach to sales is unlike any other I’ve ever seen. He worked with our outside salesperson and we saw immediate results. We still use the models he provided. On top of that, he’s a great guy to work with. I’d highly recommend him.“
Dr. Lois Frankel
“Ron LaVine’s LIVE Cold Call Training for software sales professionals is highly valuable. It provides a method to accomplish the difficult task of engaging executive decision makers via cold calls.“
Charles Hardison
“I found Ron’s training to be excellent for my salesmen. He shows you many things, including how to get around gatekeepers. I would recommend him to any sales organization making outbound calls.“
Lee Fox
“I took Ron’s cold calling class in April of 2007. To this day I still utilize his techniques when trying to break into Greenfield accounts. I have had great success leveraging his methodology. Definitely a worthwhile approach.“
Michael Cox , Account Executive , Cognos Corporation
“Ron is amazingly knowledgeable and highly effective at training people in cold calling. That’s obvious right away… once you get to know Ron beneath the surface and you will be moved by his commitment to public service and his fellow human beings. (But let’s just keep that between us. Ron doesn’t like to make a fuss about that, so shhh. Just keep quiet about that 
“
Martin Devon
“Ron takes his innovative approach to cold calling via the phone to a new level by doing live calls into real clients and prospects. His methods work and he proves it every session.“
Tim Johnson
“Ron’s creative approach to cold-calling is used by me and my team today!“
John Knabe
“Ron changed how our sales reps prospect and helped them to willingly engage the process. He teaches you how to prospect and without selling. I strongly recommend him for any person or business needing to strengthen their prospecting program. Our reps consistently rated his program very high! He will help your reps be competitive and energetic in their prospecting efforts.“
John Barrett
“Ron’s training helped jump start a new telesales team. Applying his training enabled us to exceed our sales plan. Ron listened to the group, provided great training, and conducted live sales cold calls as part of the class. I will use Ron again!“
Jim Burke
“Ron taught a class at Micro Focus on how to make effective cold calls. I believe that Ron has the most practical and effective approach to making cold calls. His techniques have been proven to work.“
Wayne Butler , Sr. Systems Engineer , Micro Focus
“In this business climate anything that sets you apart from is a huge step in the right direction, Ron LaVine is a trusted professional helping to improve productivity through training. Regards, Theresa Bradley“
Theresa Bradley , Executive Assistant to President North America , Saba
“Ron’s sales methodology really works. His firm proves that you can teach seasoned sales professionals new ways to interact with prospects. I would highly recommend Ron’s firm for both experienced sales members and new sales members.“
Caroline Brelsford
“Ron helps you tip the odds in your favor by cutting through the clutter and setting appointments with the decision makers. Ron is great at teaching and motivating sale people to get outside their conform zones. I’ve been through Ron’s program a few times and have always enjoyed it. Thanks Ron, Mark Birtch“
Mark Birtch
“Ron provides brilliantly written newsletters with timely information on sales and marketing techniques. I always look forward to receiving his newsletters and share them immediately with our sales & marketing team.“
Tina Crawford , Vice President-Property
& Casualty Division , NCG Insurance (National Church Group Insurance Agency)
“Ron is the expert on call centers’. He was instrumental in our adding his firm into our marketing mix,“
Barry Allen
“Ron masters the concepts and the art of cold calling. Cold calling being the # fear of all Sales Reps, Ron really transform this fear into easy and fun process of booking meetings!“
Patrick Authier
“Ron has a unique capacity to deliver value in one of the most difficult complicated and changing aspects of the business sales process. He carries with him a passion for what he does which infects all those he works with. I will be using Ron’s services again whenever applicable, and would recommend Ron to anybody who is engaged in the business to business sales environment where telephone prospecting has a role to play.“
Richard Simpson
“Ron is a tremendously talented, effective, and entertaining sales trainer. His telephone prospecting workshops provide an immediate return on investment.“
Larry Sugarman , Owner , SMART Selling, Inc
“I’ve been through Mr. LaVine’s accelerated cold-calling program twice, once at my former position and now at Grapevine Exhibits. If you want to be a heavy-hitting & number-crushing sales person, you need to learn the phone skills Ron teaches and you need to use them. If you don’t see the value in what he teaches after going through the course and then exploit it…then don’t complain & be happy being average or just plain lucky.“
Joe Mallis , Sales Representative , Grapevine Exhibits
“People in our sales organization talk about Ron so much, his last name is a verb: “Have you LaVine’d that account yet?“
Phil McRell , Branch Manager , Information Builders
“I hired Ron to jumpstart my inside sales group High impact, high value results. Ron can call into anywhere and get results ! Highly recommended.“
Christopher Hall
“Ron offers high value services on all he does, great sales process from A to Z that gives very fast ROI, and is great to work with.“
Lavdim Cena
“Ron is the top cold call mentor in the business. His website’s offerings reflect this. His e-books reflect this. He is there for anyone who asks for help.“
Douglass Dixon , Owner , Impossible Calls
“Ron’s services have proven to be invaluable in building my company. Particularly his concise and pragmatic approaches, together with his amiable style, really advance the learning. We use his approach as a standard process and will without doubt have new staff attend his courses. Regards Ralph“
Ralph P. Becker , Managing Director , testadvance pty/ltd
“When I decided to start a career in sales, I tirelessly spent thousands of hours seeking out material from every master of the profession. After learning and applying Ron’s concepts, literally within days I was consistently and predictably penetrating large Fortune-level companies in cold markets. He is a prospecting Jedi and his material is the best on the planet. You will become unstoppable.“
Raj Shahani
“Ron taught me so much about the proper approach to cold calling. I will call for Ron’s help the next time I am training new sales staff!“
Rusty Cole
“Ron has a keen insight into effective cold calling – his class helped my telesales team get significantly better results – I still use his techniques and ideas 3 years later. Ron is a highly effective trainer – his workshop gets results!“
Jim Burke
“Ron has always been an excellent resource for Fieldworks and the best networker.“
Barry Allen
“Cold calling has to be one of the most intimidating parts of selling. With Ron’s help, I have totally eliminated any fear or anxiety and I can look forward to my cold calling every day. To watch Ron perform his cold calling magic in front of an audience is an unforgettable experience which I heartily recommend to all sales professionals.“
Cliff Rayman
“I took Ron’s training a few years ago. To this day, I still utilize several of the techniques Ron teaches to enhance my communications with clients and potential clients. I’d recommend Ron’s training to anyone in sales who wants to effectively augment their conversational skills on the phone.“
Todd Wiseman
“Ron brought a wealth of ideas and professionalism to the sales department as we addressed the need for training, research, sales qualification and cold calling. His “can do“ mentality, was a complement to the sales team and to the company.“ March 10, 2009
Ralph Johnson, RVP, Sales, Sterling Software
Thanks for the great efforts this week, Ron. To a person, my team greatly respects your calling methodology and the chance to conduct the live fire exercise with your real-time coaching. This was a great format for us and I expect it to bear big results. We are all very excited about what your training will do for our pipeline development efforts. Have a great weekend and I look forward to our follow-up efforts.
Michael Hill
Director of Sales
BOMGAR | Enterprise Remote Support“
One of the Fastest-Growing Technology Companies in America | Technology Fast 500
“Awesome job! Thanks so much. We may have you back in July in Atlanta for a refresher. ”
Jim Norton
EVP of Sales
BOMGAR | Enterprise Remote Support“
One of the Fastest-Growing Technology Companies in America | Technology Fast 500“
Hi Ron,
Thank you for your sales training class. It definitely helped me shorten the sales cycle, exceed my quota, and attend multiple years of President’s Clubs.
Matt R. Sales Rep
