Quotes from Clients about Ron LaVine’s
Cold Calling System for Sales Success - Live Cold Call Training Workshops®
“Ron is an excellent presenter of his methodology and absolutely gets his students into his style and the results definitely speak for themselves in the increase productive of the entire sales teams and the removal of that innate fear of what we call cold calling and YES his training makes it just an integral part of the job and actually fun to reach his goals he sets for the class. In both instances our entire sales team did advance their pipeline by at least three months and it was of much higher quality and the reps felt good about what they accomplished and the training stuck and became a useful tool for many for years going forward and those that had taken the class became good mentors to pass it on to new reps that came on board.
I truly do highly recommend and sales manager to look in detail at what Ron can bring to your company and more importantly make a tough job for any sales rep something they will want to master and master well.”
Roy Hogsed, Senior VP of Sales at both Sterling Software and nuBridges
“Let’s face it; your sales force lives and dies on the health of the sales funnel. Sure, you can make your salespeople pick up the phone and make hundreds of cold calls but how effective are those calls. Are they just “dialing and smiling” with little or no results? I don’t agree that “cold calling doesn’t work”, it does but you need a real professional to show you how it’s done. Ron LaVine is the guy to turn those cold calls into appointments and into orders.
I thought I was good at cold calling until I hired Ron to train my sales force on his methodology. Not only did he book appointments right there in the class, but also got valuable business intelligence on every call. What’s wrong with your sales force? Ron will fix it.”
Tom Greenwood, Vice President, Solutions Sales, CA Technologies
“As Vice President of North American Sales for Micro Focus, I was always looking for ways to improve our sales pipeline and the quality of our leads. Ron came to my attention as a tremendous resource in the area of cold calling. As cold calling is something that most sales people avoid like the plague, I felt that anything we could do to remove the fear and avoidance factor would be helpful and beneficial to our sales process. Hiring Ron turned out to be a great decision as through several courses he immediately improved the cold calling skills of our inside and outside sales teams. In addition, through improved success in our prospecting activity we more than paid for the costs associated with the training in less than 3 months time.
One of the things that impressed me about Ron was the fact that he did not just talk about his techniques, but actually did cold calls to some of our key target accounts right in the class. Not only was he successful in getting access to the right people, he also demonstrated to everyone present that his techniques actually work. If you are a sales management executive and are serious about improving the cold calling skills of your salespeople, you can’t afford not to call Ron. Do it. You won’t be sorry.”
Doug Little, VP of North American Sales, Micro Focus, Plc
“I have taken many cold call sales training classes over the years and some were more educational than others. Ron has a way of teaching you to cut to the chase and become highly effective on the phone. I enjoyed his class very much and still use Ron’s techniques when I prospect and place cold calls. Many thanks to Ron LaVine!”
Chuck McDowell, Senior Inside Sales Representative, Genesys Telecommunications Laboratories, Inc.
“Ron has an amazing strategy of showing that cold calling is an art and can provide crucial opportunities to ensure consistent growth. Ron’s live sales training technique not only provides results, but also is repeatable which is the most important factor. Being able to take part in Ron’s live sales training and being an active participant has certainly enhanced my abilities to have quality conversations with high-level executives. I recommend Ron to any organization looking to put a solid, repeatable process in place to reach C level executives in any vertical.”
“We have utilized Ron to train our entire North American Sales force on his methodology. We have had outstanding results as a result of his training.”
Monte Roy, Vice President of Sales, Information Builders, Inc.
“I have been successfully using Ron LaVine’s cold calling techniques since 2001 when he was hired by my employer at the time (Software AG) to train the sales team. Although many years have passed since this time, the methods and training have continued to prove highly useful, have opened many doors, and have greatly contributed to my success as a salesperson.
Ron is also highly engaging (everyone participates !!) in his training and his great sense of humor keeps the group focused and at ease. I highly recommend Ron LaVine’s Cold Call training for any organization that is looking to substantially build its new name account base.”
Mark Klages, Senior Account Executive, Software AG
“Ron’s methodology and sales training processes are highly effective, no matter the experience level. Ron has the ability to remove any cold calling fears, preconceived notions or cynicism a rep may have. Ron doesn’t just instruct, he leads by example. The results are dramatic and quick. If your sales team needs to be effective and productive, to get to the right people, and find qualified opportunities, Ron can get you there.”
Sean Chiarito, Vice President of Sales, CYRANO
“Ron is a Master of the art. His training program is well-worth the money and is very beneficial, even to those who have a fear of rejection on the phone. You can’t find someone more with more knowledge of cold-calling techniques.”
Greg Maynerich, Marketing Representative, Major Accounts, Levi, Ray & Shoup, Inc.
“I had the chance to attend Ron’s live cold calling training while at Cognos and I have to say that the expertise and techniques that he brings to the table had a positive effect on my ability to create pipeline and effectively generate business.”
Ivan Guevara, Account Executive, IBM Corporation
“Ron has developed an effective solution to identify the decision-maker over the phone. His “cold call” workshop is very engaging – focusing on real-time situations rather than just book work.”
John Cherry, Director of Sales & Marketing, Print Centers, MeadWestvaco Envelope Products Group
“I have had the pleasure of participating in Ron’s training as a sales executive and also have him train my sales teams later as a regional manager. He provides high quality training that is not at that theoretical layer but at the practical level that actually drives real results. I would recommend him to any organization looking for a shot in the arm to help their sales organizations develop a bigger pipeline.”
Jami Morshed, Los Angeles Branch Regional Manager, Information Builders, Inc.
“Ron provided Cold Call Training that brought their expertise to a new level in the area of developing new business. The training made them more effective in identifying key contacts for every account they were pursuing.”
Bryan Jamgochian, Vice President of Sales, MeadWestvaco Envelopes Products Group
“I was in Ron’s class to learn how to “cold-call” and get results from those calls. As Ron taught and demonstrated, results are not only setting meetings, they are also learning as much as you can about the prospect’s organization. The best part about Ron’s class was the practical experience of actually watching Ron call our actual potential clients. I would recommend Ron’s class to anyone wanting to significantly increase their cold-calling results. Thanks Ron!”
Jeremy Riddle, Account Manager, CA Technologies
“Ron gave my international team of Inside Sales and lead gen reps his cold calling training. His techniques around getting to the decision maker and being creative were spot on. The pre-training planning was intensive, and necessary, as well as the actual calls made by Ron and my team. It was invaluable for them to see it done, and then use the techniques themselves with success. If you need to improve the success of your telephone based reps, give Ron a call.”
Ben Howell, Director, Global Demand Generation, TIBCO Software
“I’ve hired Ron numerous times in during the past 15 years to train and mentor my various sales teams. Ron’s live cold calling technique is unique and very effective. He gets beyond the traditional theory and actually demonstrates the skills he teaches live with your target accounts. He also coaches every member of your sales team on live calls. I would not have hired him 3 times if the results did not significantly exceed expectations. I highly recommend Ron’s training to any sales manager who wants to improve new sales results.”
Jim Norton, EVP, Sales & Marketing, Bomgar Corporation
“If you are looking for a Cold Calling methodology that really works; a trainer that will show results right there in the classroom; and someone who is not pitching their sales add-on’s to the class – Ron is you go to Person.”
Steve Levin, Director, South US Sales Team, Courion Corporation
“The service that Ron provided to our software sales organization was amazing. His approach and methodologies deliver fantastic results. This is one of the few training courses that your people will put into use once they get back to their offices and begin their everyday work. Once you’ve attended his class, you will never prospect the same ineffective way again. I highly recommend Ron’s services.”
Jeff Benson, Account Executive, IBM Corporation
“Ron taught my sales team to cold-call. His process and thoroughness was amazing. I recommend Ron to anyone interested in closing more deals through building a network of clients through cold calling.”
Fred Punke, Sales Manager, Levi, Ray & Shoup, Inc.
“Ron really helped get Box’s Sales Development team off on the right foot with cold calling. His course gave us the knowledge to set in motion a program to begin outbound efforts, and the tools to set out to strategically connect with companies not yet using Box. Ron was able to tailor his message to the start-up environment and SaaS selling. His practical knowledge was invaluable.”
Kirsten V. Nelson-Johnson, Sales Manager, BOX.com
“Ron’s depth of knowledge in cold calling is invaluable. More importantly, his techniques work!”
Gary Mann, Global Strategic Alliances, Information Builders, Inc.
“We have used Ron numerous times each year over the past 5+ years to train all our new inside and outside sales reps. It is quite something to sit in the training and see Ron in action on the phone. His quiet, calm persistence is just one technique he teaches. I really like that his training in hands-on vs. PPT. Active learning is always best.”
Ann Mahoney, Sales Program Director, Information Builders, Inc.
“Ron and ACCT was one part of our new hire sales on-boarding training. All new global sales and inside sales went through it at the time and formed the basis of our cold calling procedures. Ron is incredibly knowledgeable on both the psychology of the calls on both sides, methods people take when receiving calls, and the synergies of functions in any given company that one can capitalize on during a cold call. All his expertise comes out during the VERY hands on workshop. Ron is both systematic and caring in his approach to the training of his unique cold calling methodology.”
Darwin Singson, Sr. Sales Enablement & Lead Gen Marketing Professional, Informatica Corporation
“Ron’s training was very timely and complete. I learned a lot and use the skills everyday.”
LaTascha Foster, Sales Professional at Appleton Coated LLC
“Ron’s expertise in getting to the correct decision makers during the cold calling process delivered value to my team. His approach is non-threatening and produces results. He is willing to lead by example with a hands-on approach followed by immediate coaching.”
Mike Galle,Vice President North America CRM at Infor
“LaVine is a verb here. It means to use Ron’s methodology when calling high and create new opportunities at an account. Years of success training our sales people have created this brand with us.”
Phil McRell, Branch Manager, Information Builders, Inc.
“Ron’s cold calling session was the best I have ever been a part of. It was strategic and well thought out. We actually made live cold calls with Ron, following his script, and saw results right away! I immediately recommended him to a colleague for her company. This was the true definition of hands on. Seeing it work live was amazing!”
Kim Starr, Sales and Business Development Utopia and Curious Collection at Appleton Coated
“My company hired Ron several years ago to train our sales people on “Successful Cold Calling”. We had everyone from senior sales people; sales management and junior sales people sit in on Ron’s class. His strategy and tactics work! Everyone walked away and improved in a short time contacting key people that usually won’t take your call. I give Ron the highest recommendation.”
Michael Urban, VP at CTP Solutions
“Ron was brought in to provide a very specific piece of Sales training on Cold Calling. I can say this; it was right on the money. It was the best usable and applicable sales training I have had. My team saw immediate results. His techniques work and get results. What I mean by results is appointments/meetings with clients. That’s what we were after. I highly recommend Ron for any sales organization.”
Kevin Huxley, Western Region Sales Manager at LRS
“Our company hired Ron to see if he could enhance our skills. Ron delivered sound ideas in a practical format that was supported by both written documentation and personal coaching. I highly recommend Ron’s service for those looking to sharpen their skills.”
David Ross, Director Professional Services, BizActions – Thomson Reuters
“Through Ron’s prospecting approach I was able to see immediate results in not only getting through to the actual decision makers – he also empowered me with practices that I use on a day-to-day basis. Ron has a sound understanding of what it takes to break into the C-level offices and ultimately how to build significant pipeline.”
Rich Vesey, Account Executive, Business Analytics, IBM Corporation
“I worked with Ron over 10 years ago and still use his methodology and training today. Ron’s hand-on approach brings a real world atmosphere to call training. It’s not a bunch of theory thrown at you for use at a later date but practical methods that work right away.”
Patrick O’Boyle III, Senior Solution Strategist- Public Sector- Mainframe at CA Technologies
“Ron’s unique approach to reaching the decision maker has become the model in which we train new employees and how our existing employees are able to penetrate new accounts. We have hired Ron on multiple occasions for various sales teams at our company.”
Joe Regan, Senior Manager, Levi, Ray & Shoup, Inc.
“Few would argue that “Cold Calling” is simultaneously one of the most difficult and one of the most necessary sales skills. Ron LaVine delivers the best sales training program I have ever taken and it specifically targets this essential skill. I proudly list Accelerated Cold Calling Training among the professional training I have completed, and I would recommend Ron’s training program to any B2B sales organization looking to improve outbound metrics.”
Matthew Schwab, Senior Inside Sales Executive, Informatica Corporation
“I hired Ron to help my sales team at IBM with their prospecting efforts. As seasoned as they were there is always a need for a refresher in call basics. Ron did a masterful job and I was pleased with the results as our qualified pipeline increased 219%.There’s still one technique that I remember and use to this day that is 90% effective in reaching power in the account but you’ll have to hire Ron to hear about it!”
Mark Whittenburg, WebSphere SMB Executive for Americas, IBM Corporation
“I had the opportunity to participate in Ron’s Accelerated Live Cold calling class while at Levi, Ray & Shoup, Inc. The class was awesome! Ron provides techniques that help an individual get to that C-level decision maker quicker. I still use his model and recommend it to anyone looking to increase sales.”
Jody van Maastricht, Marketing Representative, Levi, Ray & Shoup, Inc.
“Ron presents great ideas and methodologies on cold calling and he comes recommended.”
Phelicia Lee, Business Analytics Account Executive, IBM Corporation
“I am pleased to recommend the teachings of Ron LaVine and his insights into cold calling. As a former Telesales Manager of Agilent Technologies Asia Pacific, I requested Ron to tailor a course to help our young team get the most out of ‘inbound’ calls and to adopt a proactive approach in contacting customers who had previously purchased from us. Our class was held in Hong Kong and from a diverse multi-cultural background, and Ron was able to suggest different approaches to our team, where unsolicited calls to decision makers were not the norm. Ron was able to demonstrate how to dismantle barriers with live calls which in turn helped the team become more successful in the non-face-to-face sales arena.”
Arthur Booth, Asia Region On-Line Sales Manager,Agilent Technologies, Asia Pacific
“Ron is an expert in the field of cold calling and how to gather valuable information from prospects. I’ve been with two different companies who used his services and each benefited greatly from his insight and guidance.”
David Cashwell, Regional Vice President, SMARTHINKING
“Ron’s training is the single most valuable sales training I have had in my career. I highly recommend Ron to any organization looking to grow and motivate a sales team.”
Rich McCombs, Inside Sales – Team Lead, divine, inc.
“I highly recommend Ron. We needed help with securing cold call connects. I had two firms I evaluated and I picked Ron because he will MAKE phone calls to PROVE it works. He teaches how to get to the right person. If you need to prove to a sales person cold call connect are possible, Ron will prove it. Additionally, he will listen in on the calls the salesperson makes and will give both positive and improvement feedback and clearly tell them where the instructions were not followed. He also helped us with email and letters to get the attention. If you seek to speak to the prospect live, let Ron show you how to do it. Do not waste your money on someone who will not show you how it is done.”
Jim Chomko, Vice President – Business Development/Marketing/SFDC CRM, Solving IT
“Ron is the real deal! As a top notch salesperson, Ron demonstrates his live cold calling technique for targeting enterprise accounts and gets results right in front of you. There is no fluff with Ron. He sits down with you and your sales team and he not only proves to you that he can get appointments but then shows your sales team how to get results. This step by step approach is just amazing.”
Armand Lange, SE Account Executive, Optio Software
“I have taken many cold calling and sales training seminars over the years and I can attest that Ron’s training classes are amongst the best in the business. These specific and qualified methodologies and techniques are very effective and can be seen during live cold calls with actual customers. It actually makes getting past the gatekeepers an enjoyable and stress free experience. This is only one of the many feathers and benefits that can be gained from taking one of Ron’s classes.”
Jacqueline (Jackie) Jevelle, Federal Partner Manager, Levi, Ray & Shoup, Inc.
“We hired Ron to do some sales training – although it was called “Cold Calling“, Ron was able to show our sales force that cold calling is really intelligence gathering. He made it fun and took the anxiety out of it. Best of all, he made some calls on the spot to prospects and got actual appointments. He then coached some of our sales folks through the process and THEY got results. Many of them have now integrated Ron’s techniques into their day to day routines. All of them were satisfied with the results of the workshop and we look forward to working with Ron again in the future.”
Kathy Clark, CEO, SMARTHINKING
“I had the chance to attend Ron’s live cold calling training while at Cognos and I have to say that the expertise and techniques that he brings to the table had a positive effect on my ability to create pipeline and effectively generate business.”
Ivan Guevara, Account Manager, Business Analytics Solutions, IBM
“Ron, brought new insights, ideas and techniques to my inside sales team. His style and class participation was a breath of fresh air and brought real live results into the training.”
Brian Jonkman, Inside Sales Manager, Genesys Telecommunications Laboratories, Inc.
“I’m writing to recommend Ron’s Live Cold Calling Technique class. I took it as part of a sales training curriculum while I was Information Builders. In a nutshell, its not theory; it is immediately applicable – netting immediate results, i.e. access to key decision makers. His techniques will be part of my sales toolkit for the rest of my career.”
Glenn Wiebe, Sales Executive, Information Builders, Inc.
“Ron has worked with my sales team in the software industry. Lots of companies expect cold calling as a method towards building new relationships but few take the time to teach the “hows“. Ron’s training demonstrates how your sales team can be different than the 10 other cold calls a targeted executive will get in a day. He does this by working “live“ on the phone with salespeople and clients, removing the fear, making it fun, and producing results with his innovative approach.”
Gig Willson, Senior Vice President, SunGard Financial Systems
“Ron offers a very unique and reliable method of getting a high level meeting with a client. His concept is awesome and it does work! I’ve brought Ron into 3 different companies I’ve worked at and had him train some of my new and also more experienced sales folks and each time, I’ve seen a 20-30% increase in meetings due to his methodology. Very fair but tough but in sales, that’s what you need to be for success. I highly recommend having a conversation with Ron if you need help in setting up meetings for both novice and experienced sales personnel.”
Ted Guthrie, VP of Sales, Baan
“I have observed countless sales training courses and workshops and Ron’s Live Cold Calling series, stands above the rest. He is effective, engaging and delivers results. I highly recommend Ron LaVine.”
Doug Bushée, Marketing Operations Manager, XEROX
“I have had the pleasure of leveraging Ron’s unique training at two different organizations now. Ron never fails to share the targeted account penetration secrets that give his students real “Ah-Ha” moments. He not only teaches unique concepts on how to break into that coveted prospect…he also makes live calls himself in front of his students as a proof point. In every class my sales people have secured high level face to face meetings with targeted prospects that they had not been able to reach before. I will leverage Ron again in the future and I highly recommend him for any sales organization that wants to raise their face to face sales call numbers!”
DeWayne Addington, VP of Sales, Seagull Software
“Hi Ron, I truly believe in your cold calling system and I recommend that all organizations with a sales force train with you. Your top down cold calling system gets you to the right person quickly and best of all it’s a system that works every time it’s tried and that means $$$.”
Michael Blaszak, Vice President of Sales, ISYS Search Software, Inc.
“Ron provided great tools and on-site training for our sales manager – a great trainer with good concepts!”
Pam Erhardt, Ph.D., Managing Partner, Corporate Coaching International
“Ron is a legend in the enterprise software sales training marketplace. His system and training for cold calling is simply outstanding. I’ve seen the night and day difference in team performance when they have been fortunate to participate in Ron’s training programs.”
John Mecke, Group VP Business Development, Sterling Software, a CA Technologies Company
“I was first introduced to Ron sales development tools when I was at Micro Focus selling a complex software technology. Up to then Cold Calling to me was having a sales manager hand you a phone book and tell you to find some customers. I learned how to use and internalize Ron’s method in a short period of time.It is no accident that a short time later I closed the largest deal of my career. A $2.8 million in new license revenue at a major insurance company.”
Patrick Heslin, Account Manager, MicroStrategy
“Ron understands how difficult it is for companies to penetrate into targeted accounts. Cold calling is hard and not fun. Ron has devised a method that offers great results and in a hands-on fashion. This shows that any salesperson can cold call if they know how. The session was eye opening. I have recommended Ron numerous times over the years.”
Doug Marlin, Sales VP,Independent Technology Group
“Ron has a solid methodology and dynamic teaching style. Ron has run multiple internal training courses for my company and he continues to bring fresh ideas while at the same time reinforce fundamental skill sets. His training is a great asset to a sales organization that depends on outbound call skills.”
Nancy Gigante, Regional Director Marketing and Customer Development, Information Builders, Inc.
“I highly recommend Ron to anyone looking to improve their inside sales performance – his real-world, hands-on training approach generates immediate results and value. He has a wealth of expertise in cold-calling revenue-generating techniques, and our team spoke highly of his personal engagement and enthusiasm in sharing them.”
Mike Wright, Business Development Manager, EDS, an HP Company
“Ron not only provides best practices on cold calling techniques, he repeatably demonstrates his techniques through live calls to industry prospects. Ron’s successful results are undeniable and powerful. I would highly recommend Ron for any professional sales organization.”
Chris Vollo, Area Sales Manager, Optio Software
“I took Ron’s course in 2000 while I worked at Merant (acquired by Serena Software). Ron’s course was the most impactful sales training I have ever received in my 20 years sales career. Ron doesn’t talk about selling, he engages you to sell to your clients live as the means of his instruction. I was doubtful when we started the class if his method would work. After our first session I went back to my desk prior to lunch and I had a voice message from the VP of IT at Citigroup, returning my call and asking me to call him back. I continue to use Ron’s techniques in my selling every day–I could not be more enthusiastic about any sales training than I am about what Ron offers–he’s a dynamo.”
Mark Cuneo, Account Manager, Merant, a SERENA Software Company
“Ron conducted cold call sales training for our national sales team at our winter business meeting. Ron spent time talking about cold calling techniques, and then demonstrated those techniques with live calls to contacts we provided, in front of the sales force! He then spent time working one-on-one with the reps. Many trainers can talk about sales techniques, but Ron is the rare breed who actually demonstrates those techniques, successfully and without fear. I would recommend Ron to any organization wanting to develop their cold calling/prospecting skills.”
“Cold calling is likely one our least favorite things to do for each of us. However, Ron seems to have cracked the code on cold calling with a system that ensures success and is actually enjoyable to follow. Ron’s top down approach has proven to be a game changer for our sales team and has rapidly become standard sales training for both seasoned and new sales personnel. Just an outstanding experience!”
Trey Simonton, Director of Commercial Sales,Informatica Corporation
“We have consulted with most of the industry leading IT sales consultants. Ron’s training was the most practical and productive class we have attended. I would recommend this class to any sales professional that relies on the phone to make their introductions into the right contacts at any firm.”
Matt Link, Director of Business Development,H&W Computer Systems
“Ron is an expert at Cold Calling Training. Cold Calling takes persistence, creativity and guts. Ron has all 3 and teaches his students the tricks of the trade.”
Dave Reese, Sales Executive, Software AG
“Ron gave us a great performance in the art of prospecting and seeking for the right decision makers across a company, navigating continuously through the phone the broad range from C level to assistants, Directors, Managers or VPs that will ultimately lead to talk to the right person.”
George Gagliardi, Inside Sales Representative, Latin America, Genesys Telecommunication Labs
“More effective than special“ cooking recipes, Ron sets in practise with customer he was not aware of, how simple a cold call can be made when you use all the techniques that makes you comfortable and efficient. Great stuff!”
Henrik Jacobsen,Technical Services Manager, Micro Focus, Plc
“Ron’s training is a great training that is very informative to our Sales Reps and ISR’s. He is the best at what he does.”
Donna Bartolillo, New Hire Sales Training Coordinator,Information Builders, Inc.
“Ron and his sales training program are very effective. The techniques he teaches have an immediate impact.”
Brian Jones,Executive Vice President, Envision Financial Systems
“Ron provides a life long “tool“ for sales professionals. Ron’s program contains real time proof by “live calling”. In addition, Ron has a 150+ page manual as a reference with detailed “scripts” for any sales call situation. I highly recommend Ron for any professional sales organization.”
Paul Reisner, President, TechSalesPro, Inc.
“Ron’s live cold calling class provided me with a new and more successful approach to cold calling. His hands on teaching, live demonstration and class participation means that everyone who attends his class will experience success. I’d recommend Ron’s training to any salesperson who wants to increase their connection rate and be referred into the right office from the top down!”
Brian Zielinski,Senior Account Manager, Information Builders, Inc.
“I followed the Live Cold Call Training of Ron when I started at Informatica. With more than 20 years of sales experience I was not sure if I could learn something new regarding Cold Calling. But Ron made training in a way and with a content that really exalted me. Very structured, fine tuned approach to achieve your target: get the most information possible in a first call. Ron’s Cold Call Training helps me every day since in my business life.”
“Ron is the expert in Live Cold Calling Training! That is why Cognos/IBM called upon his company to ramp up our new hire sales people. I have worked with Ron on numerous occasions and he is flexible and professional in all areas. I really wish I did what Ron does. He seems to have a real passion for his job and enjoys working with sales people to get the very best out of them. The sales people couldn’t believe that they were actually going to live cold call on prospective clients in their session, and it didn’t matter in what part of the world they were in, they did it! His methodology work extremely well, and he uses and proves it every time!”
Jennifer Armstrong, Cognos, Coordinator for Program Delivery & Execution, IBM Canada Ltd.
“This guy blew our minds. He sat in front of a group of 20 year sales veterans and using their accounts, made live cold calls on their accounts to get appointments they said were impossible to get. He proved that his approach to cold calling really works.”
Bailey Allard, CEO, Allard Associates, Inc.
“Ron’s Live Cold Calling training is outstanding! In an almost effortless fashion Ron called into one of our toughest cold leads and proceeded to move from switchboard through gatekeeper and directly speak with the targeted decision maker with integrity and respect. I would recommend Ron’s approach without hesitation to anyone who wants to effortlessly increase qualified sales leads and close deals!”
Eric Phifer, Data Warehouse Consultant/Regional Partner Director, MicroStrategy, Inc.
“Ron is the very best in cold call training. He actually calls your prospective clients and shows you how to navigate the Corporate Maze and get thru to the person you want. Just take a look at his client list on his website. That pretty much speaks for itself.”
Herb Rubinstein, President, PowerPointforCourt.com
“We have used Ron on two occasions. Once for training our sales staff and the other for our telemarketing team. Both times he provided useful information that could be put immediately to work. I consistently use one of his email follow-up techniques, which I learned several years ago. I am still amazed that people respond to it and book initial meetings. He provides great practical training.”
Gary Kravitz, Executive Vice President, BizActions LLC
“Ron provides some of the best and real world cold call training out there that I have attended. If you have target accounts that are nearly impossible to get into, Ron will pick up the phone himself and teach you how to get thru the gatekeepers which will result in more meetings and more sales for your business.”
Michael Witherspoon, Senior Account Manager, Informatica, Inc.
“Ron is a wonderful teacher; cold calling for a sales person can be a hard thing to initiate, especially if you have had a few bad experiences. The training that Ron presents is motivating because it shows that even if you don’t have a lot of product knowledge you will be successful and that success will be motivational. The hardest part of any sales person’s job is getting the initial appointment set. Ron’s training and his real life examples, including him using his techniques to show you how his methods work are fantastic and he gets results. Hire Ron if you want to increase the production from your cold calling efforts and increase your bottom line!”
Mark Loher, Director Sales and Marketing, Sonic.net
“Ron is an amazing cold calling coach. My colleagues and I were seriously blown away by how effective Ron is at cold calling prospects. The ease of his instruction and his great personality make him very successful. Ron is a cold calling expert. Take my word for it.”
Shannon McConnell, Senior Account Executive Leadership Advisor at Sonic.net
“I hired Ron to help us change the way we were selling over the phone. He took 20 experienced and successful telesales people, and not only taught them new ways of doing things, but SHOWED them how to do it, and that it COULD be done. The year we used Ron, our sales increased from $9M to $30M, much of that was due to Ron breaking some old processes, and showing us the way!”
Eric Graber, VP of Sales, SERENA
“Ron was hired to provide our national sales team with cold telephone call training at our national sales meeting. Ron’s expertise and methods were very well received by the team. Many of the participants have adopted Ron’s methodology and have incorporated his techniques into their regular sales calls. All of this was provided at a very reasonable price. I would recommend Ron to any organization looking to improve their telephone effectiveness.”
Peter Koehl, Vice President, Marketing at Skullduggery, Inc.
“Ron’s approach to sales is unlike any other I’ve ever seen. He worked with our outside salesperson and we saw immediate results. We still use the models he provided. On top of that, he’s a great guy to work with. I’d highly recommend him.”
Dr. Lois Frankel, President,Corporate Coaching International
“Ron LaVine’s LIVE Cold Call Training for software sales professionals is highly valuable. It provides a method to accomplish the difficult task of engaging executive decision makers via cold calls.”
Charles Hardison, Senior Inside Sales Rep Account Manager, Informatica, Inc.
“I found Ron’s training to be excellent for my salesmen. He shows you many things, including how to get around gatekeepers. I would recommend him to any sales organization making outbound calls.”
Lee Fox, President, Rapid Software
“I took Ron’s cold calling class in April of 2007. To this day I still utilize his techniques when trying to break into Greenfield accounts. I have had great success leveraging his methodology. Definitely a worthwhile approach.”
Michael Cox, Account Executive, Cognos Corporation, an IBM Company
“Ron takes his innovative approach to cold calling via the phone to a new level by doing live calls into real clients and prospects. His methods work and he proves it every session.”
Tim Johnson, Manager, Southwest Region, Levi Ray & Shoup, Inc.
“Ron’s creative approach to cold-calling is used by me and my team today!”
John Knabe, Regional Sales Director,Information Builders, Inc.
“Ron changed how our sales reps prospect and helped them to willingly engage the process. He teaches you how to prospect and without selling. I strongly recommend him for any person or business needing to strengthen their prospecting program. Our reps consistently rated his program very high! He will help your reps be competitive and energetic in their prospecting efforts.”
John Barrett, Cognos, Sales Enablement Program Manager – New Hire Programs, Cognos, an IBM Company
“Ron taught a class at Micro Focus on how to make effective cold calls. I believe that Ron has the most practical and effective approach to making cold calls. His techniques have been proven to work.”
Wayne Butler, Sr. Systems Engineer, Micro Focus, Plc
“Ron’s sales methodology really works. His firm proves that you can teach seasoned sales professionals new ways to interact with prospects. I would highly recommend Ron’s firm for both experienced sales members and new sales members.”
Caroline Brelsford, National Accounts Director, CyrusOne
“Ron helps you tip the odds in your favor by cutting through the clutter and setting appointments with the decision makers. Ron is great at teaching and motivating sale people to get outside their conform zones. I’ve been through Ron’s program a few times and have always enjoyed it. Thanks Ron.”
Mark Birtch, IBM System z Specialist, Levi, Ray & Shoup, Inc.
“Ron masters the concepts and the art of cold calling. Cold calling being the #1 fear of all Sales Reps, Ron really transforms this fear into easy and fun process of booking meetings!”
Patrick Authier, Sales Executive, Information Builders, Inc.
“Ron has a unique capacity to deliver value in one of the most difficult complicated and changing aspects of the business sales process. He carries with him a passion for what he does which infects all those he works with. I will be using Ron’s services again whenever applicable, and would recommend Ron to anybody who is engaged in the business to business sales environment where telephone prospecting has a role to play.”
Richard Simpson, VP of World Wide Sales, Micro Focus, Plc
“Ron is a tremendously talented, effective, and entertaining sales trainer. His telephone prospecting workshops provide an immediate return on investment.”
Larry Sugarman, Owner, SMART Selling
“I’ve been through Mr. LaVine’s accelerated cold-calling program twice, once at my former position and now at Grapevine Exhibits. If you want to be a heavy-hitting & number-crushing sales person, you need to learn the phone skills Ron teaches and you need to use them. If you don’t see the value in what he teaches after going through the course and then exploit it…then don’t complain & be happy being average or just plain lucky.”
Joe Mallis, Sales Representative, Grapevine Exhibits
“I hired Ron to jump-start my inside sales group High impact, high value results. Ron can call into anywhere and get results! Highly recommended.”
Christopher Hall, VP of Sales, BoldFish
“Ron offers high value services on all he does, great sales process from A to Z that gives very fast ROI, and is great to work with.”
Lavdim Cena, Business Development & Account Manager, Micro Focus Plc
“Ron’s services have proven to be invaluable in building my company in Australia. Particularly his concise and pragmatic approaches, together with his amiable style, really advance the learning. We use his approach as a standard process and will without doubt have new staff attend his courses.”
Ralph P. Becker, Managing Director, Testadvance pty/ltd
“Ron taught me so much about the proper approach to cold calling. I will call for Ron’s help the next time I am training new sales staff!”
Rusty Cole, Inside Sales Rep, Informix, an IBM Company
“Cold calling has to be one of the most intimidating parts of selling. With Ron’s help, we have totally eliminated any cold calling fear or anxiety of our sales team. They can now look forward to cold calling every day. To watch Ron perform his cold calling magic in front of an audience is an unforgettable experience which I heartily recommend to all sales professionals. Ron’s training helped jump start a new telesales team. Applying his training enabled us to exceed our sales plan. Ron listened to the group, provided great training, and conducted live sales cold calls as part of the class. I will use Ron again!”
Jim Burke, Vice President of Sales, Allen Systems Group
“I took Ron’s training a few years ago. To this day, I still utilize several of the techniques Ron teaches to enhance my communications with clients and potential clients. I’d recommend Ron’s training to anyone in sales who wants to effectively augment their conversational skills on the phone.”
Todd Wiseman, Senior Account Executive, Information Builders, Inc.
“Ron brought a wealth of ideas and professionalism to the sales department as we addressed the need for training, research, sales qualification and cold calling. His “can do“ mentality was a complement to the sales team and to the company.”
Ralph Johnson, Regional Vice President of Sales, Sterling Software, a CA Technologies Company
“Thanks for the great efforts this week, Ron. To a person, my team greatly respects your calling methodology and the chance to conduct the live fire exercise with your real-time coaching. This was a great format for us and I expect it to bear big results. We are all very excited about what your training will do for our pipeline development efforts. Have a great weekend and I look forward to our follow-up efforts.”
Michael Hill, Director of Sales, BOMGAR | Enterprise Remote Support
“Awesome job! Thanks so much.”
Jim Norton, Executive Vice President of Sales, BOMGAR | Enterprise Remote Support
“The best thing I can say about the knowledge that Ron imparts is that it is a head slapper. Albert Einstein said “That true genius is taking the complex and making it simple“. That is what Ron does. He gives you the ability to grasp what seems to be a complex world of cold calling and makes it simple. And he does it in a way where anyone can walk away with that knowledge and use it for the rest of their life in both business and personal endeavors.”
David Madlock, Marketing Representative, Levi, Ray & Shoup, Inc.
“Ron delivers an exciting training workshop using live calls. His personal style is an asset and we have seen excellent results. We continue to use him to train all of our new hires.”
Melissa Treier, Vice President, WebFOCUS Sales North America, Information Builders, Inc.
