What is the Cold Calling Made Easy! - Live Cold Call Workshop?
It is an all-inclusive cold calling training that will take your cold calling skills from adequate to extraordinary. This workshop is designed specifically for B2B telesales and sales professionals who need to make cold calls.
You will be taught everything you need to be hugely successful at cold calling.From individual and group challenges or roadblocks to live, cold calls made to potential clients, this workshop covers everything needed to make successful cold calls.
Our customers have raved to us about how their reps have gone from a calling group to a sales team, from mediocre results to outstanding performance, in one short day. After this training is over, you will have all the experience and training you need to grab the phone, find the decision-maker and make the sale. You’ll leave not just with knowledge, but with a massive guidebook that will aid you in remembering the things you learned.
It’s simple: You can’t afford not to make the investment in this training for yourself or your sales team. Without this training, you maybe missing cues, losing sales, and diminishing your effectiveness. This isn’t about theory or pie-in-the-sky promises. This workshop is about real, tangible results. See real cold calls being made. Don’t wait, REGISTER TODAY!

What Makes Me So Sure You’ll Enjoy This Workshop?
If you really want to succeed, you need a proven, systematic, and repeatable method for penetrating new accounts and making sales happen. If this is you, I want you to join me at one of my Cold Calling Made Easy! – LIVE Cold Calling Workshops.
This e-Brochure will give you an overview of what you will learn when you REGISTER NOW for the workshop. If it is results you want, then this is the workshop you have been waiting for. Take a look at the testimonials on the next few pages from attendees just like you who have taken the Cold Calling Made Easy! workshop. At any cost, this workshop is a BARGAIN. The ROI of this workshop is virtually guaranteed to be massive.

Who is the Workshop for?
The Cold Calling Made Easy! - LIVE Cold Calling Workshop is only for telesales and sales professionals who take their work seriously. If you or your sales team rely on the telephone to help you make a significant amount of your sales, this workshop is for you.
Business development reps, inside salespeople, sales professionals, the titles vary, but the functions are the same. These professionals, like you, rely on the telephone to make money for them through outbound calls to prospective clients.
The workshop uses live cold calls into your prospects, made real time to teach easily repeatable telephone cold calling skills. By midway through the first day, you’re watching real cold calls and learning a simple, easy-to-learn and use time-tested process that works.
We cover how to find the decision-makers, how to overcome roadblocks, and how to ask for the next step. All of it is done using respectfully, persistent approach between the prospect and the telesales or sales pro.
A Note to Newbies and Old Pros
It doesn’t matter if you have been making cold calls every day for decades or if you are brand new to cold calling, everyone can learn something from the Cold Calling Made Easy! Workshop. The information shared comes from thousands of sales professionals who have made hundreds of thousands of calls to glean this information. It IS NOT about “flying by the seat of your pants.” It IS about a systematic, repeatable process you can use day in and day out to make successful cold calls. You will able to overcome your fear of cold calling and stop wasting your precious time trying to make progress.
Seasoned pros will find these techniques smooth out some of the rougher parts of their job.
Even for those of you who are not primarily making calls; this workshop will show you how to make the telephone
a massively powerful tool for success for yourself and your company.

More Success Less Wasted Time, and More Effective Cold Calls.
Isn’t that What You’re Working So Hard For?
Dear sales professional, is the phone a significant factor in your business’ success? Are you achieving massive success with it? Do you want to? I can help you make that happen because I make LIVE in class cold calls right in front of you during the workshop and demonstrate time-tested, proven techniques that are shown to work.
You don’t need another training wasting your time or setting you up for failure. How many times have you read an article, left a workshop, or watched a video, then walked out saying, “Has that idiot ever actually make a cold call?” You don’t need some “sales teacher” telling you how to make cold calls, you need a COLD CALLING PRO who is not going to waste your time with old ideas that don’t work and have nothing to do with the REAL-WORLD.
During this workshop, amongst the things you will learn are 1) how to overcome roadblocks 2) find decision-makers and 3) move your cold calls forward. This is not done with PowerPoint and I don’t teach this workshop with just a whiteboard and talking. You get to see and hear me make ACTUAL LIVE COLD CALLS, in the classroom, in front of you!

REGISTER TODAY and be one of only 20 students ready to achieve amazing success with your cold-calling.

Ron LaVine, MBA
President, Accelerated Sales Training, Inc.
Here’s a Partial List of What You’ll Learn
- How the sales paradigm has changed
- What are the four main objectives of a cold call
- How to conduct effective pre-call planning
- How to use a simple, repeatable, cold calling system that will motivate you to make cold calls
- What to say word-for-word to work with gatekeepers to gain access to decision-makers
- How to begin a conversation and build rapport and trust quickly
- Why your message must be V.A.L.U.E.D. before executives will listen to you
- How to develop an opening statement that creates immediate interest
- How to create a cost justification
- How to direct a conversation to set up well qualified appointments
- How to overcome cold calling reluctance and fear of rejection
- How to building your company's credibility

- How to find needs, pains, problems or challenges
- How to handle "We do not take cold calls”
- How to improve questioning and listening skills
- How to maximize the value of every call
- How to identify and develop your message for each type of buyer, influencer or stakeholder
- How to get people to take the time to speak with you
- How to identify the evaluation, decision-making, budgeting and buying processes
- How to use an evaluation criterion to increase your sales
- How to determine if you are working with a qualified prospect
- How to find out who are the buyers, influencers, or stakeholders and what are their motivations
- How to create a sense of urgency
- How to develop a competitive advantage
- How to take notes faster and more effectively

Turn Yourself into an All-Star Sales Pro
In-house training programs are nice, but you rarely benefit from many learning opportunities in a highly interactive setting. Cold Calling Made Easy! – LIVE Cold Calling Workshops were specifically designed to take advantage of the lessons learned by thousands of telesales and sales masters and from hundreds of thousands cold calls made.
While typical sales training may be adequate, adequate is not enough to survive in today’s dog-eat-dog economy. You need the extra-ordinary.
The amazing. The ROI on the workshop is fantastic. What is the ability to consistently produce qualified prospects who are ready, willing, and even anxious to buy, worth to you?
These are Just a Few of the Companies Reaping the Rewards of This Investment. |
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EDS, an HP Company
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ERDAS, Inc.
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Firstwave Technologies, Inc.
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Gale Group/Thomson
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H & W Computer Systems, Inc.
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Imagine Software
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Independent Technology Group
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Informatica
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Information Builders, Inc.
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Informix, an IBM Company
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International Retail Services Group
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ISYS Search Software
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iWAY Software
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Jama Software
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Kintana
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Levi, Ray & Shoup
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Medcon Telemedicine Technology
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MERANT, a SERENA Software Company
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Micro Focus
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MicroStrategy
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National Cable & Television Institute
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NewPage Papers
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Objectspace
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OneSource Information Services
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Optio Software
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Pearson Education Technologies
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Physicians Information Exchange
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RSM McGladrey
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SERENA Software
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Software AG
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Tripwire
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CALLING ALL TELESALES & SALES PROFESSIONALS:
The Cold Calling Made Easy! – Live Cold Calling Training Workshop will take your cold calling to HEIGHTS you have never seen before. This is cold calling system is designed to meet the specific needs of YOUR BUSINESS. If you’re sick of listening to cds, reading books, and watching videos that never seem to have anything to do with YOUR specific challenges, then you need to Register Today.
Other Benefits of a Workshop Designed for Those Who Cold Call
During the workshop we address the specific challenges you face. No two businesses are the same and the challenges you hear may not be the same as the ones that others run into.
Ron opens the first day by listing the roadblocks and challenges that YOU are facing. When you leave this workshop, you will have all of these addressed. Before each call, we’ll cover the four objectives of every cold call. After each call we’ll examine what we heard, what it means and what needs to be done next to move the sales process forward.

Here’s what you get in FREE Bonuses (over A $1,300 value)!
- 155+ page workbook with 8 types of forms, 8 different exercises, 6 versions of emails, 10 call tracks/scripts and 2 checklists
- 2 audio cds on Mastering the Art of Cold Calling
- 2 versions of laminated word-for-word cold calling scripts
- A copy of Create The Business Breakthrough You Want - Secrets and Strategies from the World's Greatest Mentors paperback book
- Free phone coaching for up to 30 days after the workshop
- Don’t get shut out, REGISTER TODAY!
Every attendee will get a complete and comprehensive workbook that will help you to learn more and keep your cold calling skills sharpened. Page-by-page, this workbook will help you to make even better cold call decisions and you’ll learn how to move a call in the right direction. A similar workbook, if one existed, on the open-market would be worth well over $100 all by itself. However, it is included in your cold calling training investment. Later, after Ron has left, you will be able to use this workbook to continue to receive amazing results.

Ron LaVine, Cold Calling Expert, Still Makes Cold Calls
Ron calls prospects nearly every day. He knows what is happening in the real world. You’re not seeing someone who used to be great and has retired to teaching. Ron LaVine picks up the phone almost everyday and makes cold calls himself.
For over 25 years, Ron has worked in sales and sales management. He has trained thousands and thousands of reps just like you on how to successfully cold call. When you are being trained by him, you can expect to be dealing with someone who understands you and your concerns. Of course, all managers and owners want their staff to care about the company, but that won’t happen until you find someone who can answer their concerns. Ron is that person.
Ron’s Cold Calling Made Easy! - LIVE Cold Calling Workshops are changing the way people cold call every day. Full of simple, practical truths about cold calling, his techniques, ideas and processes or t.i.p.s are only the beginning of what you will experience during this exciting workshop. Don’t get shut out. REGISTER NOW! This program is all about YOU and YOUR success. This Workshop Brings to You Time Tested, Proven Cold Calling Techniques Tailored to meet YOUR Needs. No matter which part of your cold calling process needs help, these Ron’s t.i.p.s will turn the telephone on your desk from a paperweight to the most important tool you have.

You'll Want to Attend and Here’s Why
- Stop guessing and learn what works to get through to decision-makers. It’s not just what you say or how you say it but what you ask for that will make you a success
- Have a true professional there to correct those parts of your cold calls derailing your success
- Because each class is limited in attendees, everyone gets hands-on coaching and is encouraged to ask questions so they can have their personal roadblocks cleared
- You can’t learn this from a book. By interacting with Ron, you are able to experience what cold calling success feels like
- Success for our clients has been so incredible, many companies ask Ron back year after year to train new staff and remind seasoned staff how to do cold calling right.
This workshop will fill up fast since there are only 20 spaces. REGISTER NOW before it is too late!


P.S. Not able to attend right now?
Go to http://www.coldcalltraining.com, and take a look at the free and for purchase materials that can get you started on the path to cold calling growth. My business is about you and your success. Contact me through my website or call me at 818-991-6487 if you have any questions at all.
Why You’ll Want to Attend
- You’ll stop guessing and learn what really works when you make cold calls
- Ron, a true sales professional will there to correct those parts of your cold calls derailing your success
- Because each class is limited in attendees, everyone gets hands-on coaching
- You can’t learn these techniques, ideas and processes from just reading a book

A Sales Trainer at Ron’s Workshop Said…

Another Sales Trainer Sent a Letter Saying…
