Strategies for Leaving an Effective Voice Mail

By Ron LaVine, MBA and President of Accelerated Cold Call Training, Inc.
Cold Calling System for Sales Success – Live Cold Call Training Workshops®

Personally, I like voice mail. If the message is crafted correctly and left at a high level, it can be moved around a company electronically and generate a return call (See the comments below about What would it be worth…).

There are no right or wrong answers. Three advantages for leaving voice mails include:

1. Compelling, value oriented, prospect company specific messages is can be forwarded around a prospect’s company electronically.

2. These messages can be redirected to the person who is responsible for evaluating the solutions you offer.

3. Most importantly, compelling messages referred by a superior to a subordinate usually result in a return call.

Here is what I consider the nine key elements of a compelling voice mail message:

• Greeting including you name, company name plus the mention of the referral from a superior above your contact,

• Your company specialty and a list of at least two or three of your recognizable client’s in the prospect’s surrounding geographical area or industry vertical,

• At least one key compelling, value oriented, prospect company specific attractive benefit (faster, better, easier or less expensive) and its potential result (an increase or decrease, more or less),

• The reason or purpose for the call is to find or confirm out who is responsible for making decisions about your solution and to determine if it is appropriate meet by phone, face to face or via webinar,

• Request for action,

• Repeat your phone number twice in a row, SLOWLY,

• Repeat your name & company name and the referral from the contact’s superior,

• Spell out the name of your company web site,

• Say thanks.

Although I’m not advocating leaving voice mail after voice mail as a means of avoiding speaking with people over the phone, I’d rather leave a well thought out voice mail than waste the time it took to make the call. Follow your voice mails with a similar email. Try this approach and you will be amazed at the results.

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This article is reprinted with permission from Ron LaVine’s “Sales Tips for Success” complementary e-Zine. Ron LaVine, MBA is President and Founder of Accelerated Cold Calling Training, Inc., an Oak Park, CA cold call training company. Get two FREE Reports, plus the FREE e-Zine, Sales Tips for Success by clicking here. Learn more about Cold Calling for Sales Success On-site, Virtual, Individual or Group, Live Cold Call Training Workshops® by calling me, Ron LaVine at +1-818-991-6487 by clicking here. Follow me on Twitter by clicking here.

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