Let’s face facts. Cold calling is sales’ elephant in the room: a tough-as-nails, in-the-trenches, guerilla sales tactic that companies worldwide have relied upon for decades.
Your sales people are easily demoralized, flustered and perplexed at the intricacies of this art form, and it is indeed both a science and an art form.
The sooner you understand and appreciate the inner workings and the sheer revenue generating potential of cold calling, the sooner you will embrace it instead of run from it.
But to do this, you need the guidance and support of someone who has proven to be the secret weapon of savvy, forward thinking companies worldwide.
Introducing Ron LaVine’s Accelerated Cold Calling Training’s Live Call Workshops
This hard-hitting, fluff-free, proven effective training will empower your sales reps to:
This is live call sales training on steroids, where reps make real live calls into real prospects in real time.
When this happens, training is more intense, with more retained knowledge and more sales focused learning.
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Whether your telesales, field sales pros or inside sales reps are new, seasoned or somewhere in between, your company’s success is riding on their ability to perform with skill, grace and finesse, regardless of any outside influences.
When your reps know what to say word for word to reach decision makers, it will give them a domino effect of confidence and effectiveness they never had before.
Now, what would this be worth to you?
If your people could be more consistently setting up a significant number of increased, face-to-face, web demos and phone appointments and time and date specific action steps with Decision Makers, the payback of increased sales and decreased sales cycles can be incredible.
The Rumors of Cold Calling’s Demise Have Been Greatly Exaggerated…
The big problem today in cold calling on large corporations and selling business related products and services, is that it is so hard to get a response.
This makes the salespeople hesitant to keep doing it the same way, which is why you have a revolving door of reps, high rejection rates and pathetic response rates.
But it doesn’t have to be that way anymore!
People who have taken our live Cold Calling sales training workshops are reporting real breakthroughs, including:
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We focus on four thoughts in our workshops:
And there’s something else that sets us apart from all the other sales training out there as well.
Most will talk about theories and ideas and about how to sell. Even better, some courses will do role-playing and practice calls. These have a certain amount of use but they really fall short.
The reason why, is you go back to the phone, and even though you have the principles, ideas and approaches, you still haven’t had the hands-on experience. Behavioral research shows that to positively modify behavior, people must actually learn and practice the behavior in real-life situations.
Here’s what happens during the fast-paced intensive workshop from start to finish:
Although role-playing can help a little bit it really doesn’t help as much as it should. We think sales training should be much more hands-on. That’s why we do something different. It’s called…
LIVE CALL DEMONSTRATIONS WITH LIVE PROSPECTS
This is What it Looks Like in an Accelerated Cold Calling Training Live Cold Call Training™
First we actually get phone numbers and have a live phone line there in class. Then Ron, from the front of the room, picks up the phone and calls Fortune 1000 companies and actually shows how to get through to decision-makers demonstrating exactly how it is done.
Participants sit there with their mouths open amazed that they’re actually seeing it done before their eyes.
People’s jaws literally drop as Ron calls into some of the world’s largest corporations.
He demonstrates over and over using a variety of strategies to show how cold calling doesn’t have to be hard and that it can be fun.
After the call Ron explains more about what he did and then makes another call using another technique. And he doesn’t do this just one time. He does it literally for the whole first day.
Each time Ron explains what he did, what happened and what to do next. Then the day wraps up at 3:30 p.m. giving your sales reps time to implement what they’ve learned. Often at the end of the day sales reps will get back on the phone and make several calls implementing what they’ve learned.
Sales Reps Come Back for the Second Day and We Do Something that’s Even More Outrageous.
He then has actual participants picking up the phone, calling and mirroring exactly what they’ve learned the day before. Now they’re calling into their own Fortune 1000 company accounts, working at getting through to decision-makers and actually getting valuable work done during the workshop.
The best part is that Ron sits right next to them and coaches them through their calls. We see some pretty amazing results.
After each person finishes a call, we debrief, discuss it, get questions and feedback from the audience. At this point the workshop is at a fever pitch of excitement. People can’t wait to actually do this.
The call reluctance and fear of rejection starts just melting away. Sales reps see that the very gentle, respectful, professional way in which these calls are made is something that they can do. Before you know it they start getting excited to get on the phone.
Read what our students have to say